The shift from Web 1.0 to Web 2.0 created a community of ‘digital citizens’ who not only consume but also create and interact with media content (Cormode & Krishnamurthy, 2008). Web 2.0 predominantly includes popular websites and social media platforms, such as Facebook, Twitter, and YouTube (Cormode & Krishnamurthy, 2008). Hence, the phenomenon of posting photos and videos, and interacting with…
India’s economy picks up growth in Q3 2024-25. However, key sectors such as manufacturing, construction, and services face headwinds. India’s economy grew in the July – September quarter of the current financial year (2024-25). According to the National Statistics Office (NSO) and the Ministry of Statistics, the gross domestic product (GDP) growth for Q3 2024-25…
With advertising revenues falling, online news outlets are increasingly in a dilemma, whether to charge their readers a ‘subscription fee’ to access and consume news on their platforms (Rusbridger, 2019). Hence, it has been argued that newspapers should start thinking of changing their economic model of information, as in the digital era, news and information are…
Creative Instagram Reel campaign for GSU’s SLTAs, driving record 616 nominations: 54% up on 2023 and 23% above KPI.
Music-led Instagram Reel campaign for GSU’s Varsity 2024, reaching ~10k views with a 54% non-follower penetration rate.
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